โลโก้บริษัท VGI Digital Lab

Optimization Executive (Operations Team)

VGI Digital Lab - Entry-Level, Full time - บางคอแหลม กรุงเทพมหานคร
฿20,000-฿50,000

Business Goal 

Become the No.1 data-driven marketing platform in Thailand.  

Team Objective:  

Expert of VGI data on various platforms and optimizationmechanics to help brands acquire its most valuable customers 

Role Key Objectives 

1. Deliver outstanding overall campaign performance 

2. Achieve market leadership in leveraging data to drive campaign performance 

3. Drive client retention through outstanding service delivery and reporting 

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Role Scope of Work 

  • Set-up campaign on ad platforms for example Google Ads and Facebook Ads.
  • Work with Optimization Manager to ensure high optimization quality and performance towards pre-agreed objectives.  
  • Suggest ways to improve strategy and tactics on the run during campaigns. 
  • Contribute to ensure adequate testing on VGI data vs platform data.  
  • Collaborate with Optimization Manager to build case studies of data performance.  
  • Proactively try to find new and innovative solutions for campaigns and bring ideas to the Optimization Manager.  
  • Support operations and account management team to ensure strong client service delivery.
  • Proactively try to find new and innovative solutions for campaigns and bring ideas to the Optimization Manager.  
  • Collaborate with team to contribute to analysis, insight and next steps in all reporting.  
  • Work closely with Operations and Account Management team to support creating long-term client relationships.  
  • Begin to learn and develop project management and coaching skills to become a manager in the future. 

 

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Requirements: 

  • 1-2+ years’ experience in optimization field with strong technical knowledge. 
  • Broad industry experience (beauty, automotive, baby products favorable), experience with conversion campaigns to drive ROI is favorable. 
  • Experience running paid media campaigns on Facebook, Google Display, Google Search, Youtube. Other display media channels (e.g. Taboola, LAP, Twitter, LinkedIn, Other DSPs etc.) are favorable.  
  • Experience with optimization for a wide range of objectives ranging from awareness through to conversion (e.g. online sales, lead generation, app download, coupon claim, etc.).  
  • Experience with technical tracking, using UTM, FB Pixel, Google Tags. Further analytics experience is favorable (e.g. Google Analytics, AppsFlyer, Firebase, SDK implementation etc.).  
  • Experience using Google Data Studio and Supermetrics for reporting.  
  • Any experience using FB advanced solutions (e.g. collaborative ads, offline conversion, lift studies, dynamic ads) is favorable.
  • Analytical problem-solving skills with the ability to contribute in collaboration with teams to deliver data-driven recommendations. 
  • Strong collaborative work ethic and desire to grow.  
  • Excellent verbal and written communication in Thai and English. 
  • Self-motivated, solution seekers, and capable of working in a diverse and fast-paced work environment. 
  • Passionate about new emerging technologies and willingness to learn. 
a month ago

Related Skills

#digital-marketing#facebook-ads#google-adwords#google-analytics#google-tag-manager

Contact

VGI Digital Lab
24th floor, Empire Tower, 1 S Sathon Rd, Khwaeng Yan Nawa, Khet Sathon, Krung Thep Maha Nakhon 10120, Thailand

About VGI Digital Lab

โลโก้บริษัท VGI Digital Lab

VGI Digital LabAdvertising

We provide fully integrated offline-to-online (O2O) solutions through our ecosystemto our customers that offer 360-degree view of advertisement solutions.

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