Job Overview
We are looking for a dynamic Campaign Manager to head our online marketing campaigns. You will be developing different types of campaigns that include user acquisition, product launch, rebranding and promotion campaigns among others.
You will be responsible for briefing the Content and Design team about the campaign requirements. You will responsible to set any campaigns on our campaign platform and publish them on LINE OA.
You should own strong analytical and presentation skills to help interpret campaign results. Apart from this, you should have excellent project management skills to install all campaigns within the assigned budget and timeline.
Responsibilities
• Ideating and developing different B2B and B2C marketing campaigns
• Developing procedures for the proper implementation of marketing campaigns
• Briefing Content Writers, Graphic Designers, and freelancers about the campaign requirements
• Identifying and sourcing freelance projects to external ad agencies
• Managing and completing campaigns within the assigned budget
• Proofreading promotional materials prepared by the content and design team
• Ensuring all campaigns reflect the brand’s image and voice
• Analyzing campaign performance and preparing a detailed report
• Determining KPIs and measuring ROIs
• Cross-checking the accuracy of all marketing materials
• Conducting meetings with clients to identify and conceptualize marketing strategies
• Preparing campaign schedule and assigning timelines
• Gathering campaign information and resources
• Implementing improvement measures when required
Qualification
• Bachelor’s degree in advertising, business
• 5 yrs of exp in Retail Marketing, B2B Marketing, CRM, Branding
• Deep interest in CRM, digital ecosystem
