Siam Makro (Thailand)

The Company must rapidly evolve its operations to keep up with the technological changes that accompany a changing competitive retail and wholesale landscape that now includes both traditional and new players, such as technology start-ups and e-commerce businesses. It must also create new experiences for customers through the use of technologies suited for each aspect of business, and increase efficiency and competitiveness. In light of these considerations, in 2019, the Company continued to implement its Digital Transformationstrategy by launching systems, tools and new projects that aim to elevate the organization towards technological excellence.