Job Responsibilities:
●A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing teams and creating content to aid in the success of marketing campaigns
Job Duties:
●Provide creative solutions for PDI
●Help maintain a profitable message for the company and help with research to ensure offerings come close to ideal price points to offer value to potential clients
●Keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view PDI ads and buy PDI products.
●Work closely with teams to determine unique ways to spread awareness about PDI and drive product sales
●Review market trends and identify one or target audiences to establish a direction for the campaigns
●Research advertising trends
●Research competitors’ pricing and products
●Keep track of competitors’ products and sales points
●Decide on appropriate placement of ads
●Determine what content will reach customers
●Develop projects to create content (Mainly digital)
●Publish digital marketing content online
●Implement email direct marketing campaigns (EDM)
●Pull data from email lists, advertisements and digital content to determine the levels of engagement each received
●Update website contents and blogs
●Update contents on Line, FB, IG, Pinterest, Tiktok, Youtube
●Update and launch new promotions and products on all media platforms
Skills Required:
●Product Knowledge
●Quality Focus
●Market Knowledge
●Multitask
●Patience
●Negotiation
●Positive Attitude
●Attention to Detail
●Organizational Skills
●Adaptability
●Ability to Work Under Pressure
●Computer Skills
●Business Savvy
●Research Ability
●Digital Literacy
●Organized Work Habits
●Composition of Sales Products
●Social Media addictive