Gathers, manages, and prioritizes market/customer requirements.
Acts as the customer advocate articulating the user’s and/or buyer’s needs.
Works closely with IT, sales, marketing, and support to ensure business case and customer satisfaction goals are met.
Has technical product knowledge or specific domain expertise.
Defines what to solve in the market needs document, where you articulate the valuable market problem you’re solving along with priorities and justification for each part of the solution.
Runs beta and pilot programs during the qualify phase with almost final products and samples. In Agile environments, regularly reviews completed work and checks with customers to ensure that it meets the customer expectations.
Is a market expert. Market expertise includes understanding the reasons customers purchase products. This includes a deep understanding of the competition, and how customers think of and buy your product. Product Managers need market research and competitive analysis skills to complete these tasks.
Acts as the product’s leader within the company.
Develops the business case for new products, improvements to existing products, and business ventures.
Bachelor's degree and experiences in Product Management or Consulting
Demonstrated success in defining and launching products that meet and exceed business objectives
Excellent written and verbal communication skills
Subject matter expertise in e-commerce product or e-marketplace
Excellent teamwork skills
Proven ability to influence cross-functional teams without formal authority