Performance Marketing Specialist

Key Tasks & Responsibilities• Scope, build, test and launch marketing acquisition campaigns andinteractive programs on-time, on-budget and error free with marketingautomation tools.

• Responsible for day-to-day operations of paid marketing channels andhands-on execution of performance campaign on Facebook, Google Ads,and Ads Networks including programmatic advertising.

• Ensure real-time optimization including budget allocation in order tomaximize spending efficiency.

• Deliver ongoing performance based on the channel metrics throughcharts and slide decks and make actionable recommendations.

• Initiate paid media strategy to generate both new customers and boostcustomer retention in order to meet the company’s target & KPIs.

• Maintain good relationship with related 3rd party vendor includingnegotiation, budget allocation, and setting KPI for them based on theirspecialty.

• Strategize ads concepts across all the channels and platforms whiletaking a lead on creative and content team briefings.

Qualifications• Bachelor’s degree in Business Administration, Marketing, Economics, MIS,Data Science, IT, or other related fields.

• 3-5-year proven track record in paid performance marketing, preferablyfrom a media agency and corporate in e-commerce, retail, orfinancial/banking industries.

• Extensive experience in performance marketing metrics and platforms forboth website and application.

• Familiar with growth marketing concepts and able to drive conversionsfrom paid media.

• Proficient in MS Excel and other data analytics tools, e.g., Google Analytics,Power BI, and Google Data Studio.

• Creative, analytical thinker with data-driven and growth mindset.

• Demonstrated ability to set priorities, problem-solve, multi-task and workindependently in a dynamic, rapidly changing workplace

• Demonstrated ability to collaborate and able to work effectively with avariety of functions and businesses 

• Passionate about fintech, technologically savvy, always up to date onindustry trends & practices• Fluent communication skills in English and Thai