Martech - Business Intelligence

Job Highlight

• Maketing Funnel Analysis
• Campaign Initiative & Execution
• Dashboard & Report creation

As a Business Intelligence Manager, you will play a pivotal role in shaping our marketing strategies and enhancing our decision-making processes through data-driven insights. Your primary responsibilities will revolve around Maketing Funnel Analysis, Campaign Initiative & Execution, Customer Insight, Customer Research, Marketing Analytics, Dashboard & Report creation, and more.

Key Responsibilities:

• Marketing Funnel Analysis: Conduct in-depth analysis of our marketing funnel to identify opportunities for optimization and improvement, ensuring a smooth customer journey.
• Campaign Initiative & Execution: Plan, develop, and execute marketing campaigns, collaborating with cross-functional teams to ensure successful campaign outcomes.
• Customer Insight: Utilize data and analytics to gain a deep understanding of customer behavior, preferences, and trends to drive targeted marketing strategies.
• Customer Research: Conduct research to gather insights into customer demographics, needs, and pain points, providing valuable inputs for product and marketing strategies.
• Marketing Analytics: Create and maintain robust marketing analytics frameworks, employing various tools and methodologies to monitor campaign performance, customer acquisition, and retention.
• Dashboard & Report: Design and develop visually appealing and insightful dashboards and reports, presenting data-driven recommendations to support informed decision-making at all levels.

Qualifications:To excel in the role of Business Intelligence Manager, you should possess the following qualifications:

• A bachelor's degree in business, marketing, data science, or a related field. A master's degree or relevant certifications is a plus.
• Experience: A minimum of 5 years of progressive experience in marketing analytics, business intelligence, or related roles, with a proven track record of driving data-driven marketing strategies.
• Analytical Skills: Strong analytical and problem-solving abilities with expertise in data analysis tools and techniques (SQL query). Proficiency in data visualization tools such as Tableau or Power BI is highly desirable.
• Campaign Management: Experience in planning and executing marketing campaigns across various channels, with a focus on achieving measurable results.
• Customer-Centric Mindset: A deep understanding of customer behavior and the ability to translate data into actionable insights to enhance the customer experience.
• Communication Skills: Excellent communication and presentation skills to convey complex data findings to non-technical stakeholders.
• Team Player: Collaborative and able to work effectively in cross-functional teams, as well as lead and mentor junior team members.
• Adaptability: The marketing landscape is constantly evolving; therefore, the ability to adapt to new technologies and methodologies is crucial.

By joining our team as a Business Intelligence Manager, you will be at the forefront of driving data-driven marketing strategies and helping our organization achieve its marketing goals. If you have a passion for transforming data into actionable insights and driving marketing success, we encourage you to apply and be a part of our dynamic team.