Retail
CP AXTRA Lotus’s retail business in Thailand issecured with a supply chain system and a strong and efficient distribution andlogistics domestic network. The CP AXTRA Lotus’s retail business modelwas developed to enhance our brand and proven strategies to generate profitablegrowth through business operations.
We provide a vibrant gathering spot for smart-lifestylecommunity residents with unique designs, as well as a range of products andservices that cater to different lifestyles in specific locations to offercustomers ‘a little delight every day’.
CP AXTRA Lotus’s Thailand proudly serves as a leadingretail business dedicated to providing top-quality products at accessibleprices while upholding a commitment to making a positive impact for ourcustomers, employees, and communities. With over 10.8 million customerengagements each week, we reach people across Thailand through an extensiveomni-channel network of more than 2,000 locations and an advanced onlineplatform. This enables us to cater to diverse customer lifestyles, offeringconvenience and a seamless shopping experience anytime, anywhere.
As part of the Charoen Pokphand Group, we are guided by theGroup’s "Three Benefits" philosophy for sustainability, focusing oncreating value for the country, society, and our organization. Following C.P.Excellence principles, we emphasize responsible business practices grounded instrong governance, transparency, accountability, and strict adherence tonational standards and regulations.
Our workforce of more than 50,000 persons which spans acrossThailand comprises of full-time employees and various types of part-timecontracts, giving job opportunities to young people, disabled, senior citizenand people from other countries. We put emphasis on capability development bycreating life-long learning experience for our colleagues. So that ourcolleagues and our company can grow together. And together, we grow our societyand country.
We place high priority to Diversity & Inclusion.Colleague listening program is consistently conducted to bring the feedbackinto continuous improvement and to become delightful workplace.
With the commitment and continuous improvement that we havefor our people, we have received “Best Employer Thailand” for 5 consecutiveyears, Thailand Labor Management Excellence Award from Ministry of Labor forover 10 years, Great Place to work, and HR Asia – Best Company to Work for inAsia 2021-2024."
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