Assistance Business Manager

Responsibilities:    You will be responsible for driving growth and ensuring operational excellence for the Consumer Lending line of business through both planning and executing the marketing strategy for Personal Loans with both internal teams and third party partners. The Associate Product Manager, Consumer Lending will also demonstrate operational leadership through the effective management of compliance and issue remediation activities. Resources to do the job require building collaborative relationships across the organization and managing multiple, simultaneous projects and deadlines.

Job Description:

• Support attainment of loan and origination goals through effective planning and execution of marketing campaigns
• Formulate promotional and offer strategies that drive usage, engagement and retention
• Collaborate with marketing to enhance public website content
• Review all product-related creative content to ensure that the value proposition is communicated clearly and accurately
• Coordinate the planning and set up of campaigns with both internal and third party partners
• Implement pricing changes across channels and with external partners
• Continuously seek opportunities for improvement by employing test and control strategies
• Adopt new trigger based marketing strategies to improve relevance and timeliness of communications
• Identify opportunities for new marketing tests, segmentation, promotional and channel strategies
• Maintain working knowledge of entire product experience from acquisition, through onboarding and including usage and retention
• Ensure that the promotion and marketing activities adhere to all relevant fair lending laws and regulations
• Monitor product performance and work with data analysts to communicate monthly business results as well as campaign performance to management team
• Effectively manage third party relationships; ensure adherence to SLAs and delivery of positive member experiences
• Lead compliance and issue remediation activities by collaborating with Customer service team, Compliance and Business Risk to track complaints and draft new procedures
• Translate strategic and operating plans into meaningful direction of projects, goals, priorities and activities; deliver on strategy through quality execution and best practice adaptation
• Manage product roadmaps to ensure that strategic priorities are pursued and implemented
• Identify efficiencies and process improvements and seek to replicate best practices across product lines

Qualifications:

• 5+ years’ experience in product management, consumer lending such as personal loans or credit cards, product management, consumer lending is a must
• Experience in installment payment promotions is a plus
• Experience of digital onboarding and working in a digital ecosystem is a plus
• Strong understanding of the financial services industry, particularly within the consumer lending retail environment, preferred
• Strong knowledge of marketing principles, preferred
• Experience in project management with strong, organizational, collaborative and consultative skills
• Experience working with data analysts to find trends and solve problems
• Comfortable communicating with stakeholders at all levels of an organization

 Please note that we will get in touch with shortlisted candidates only.